The question is, what makes someone “great” at social media?
Hundreds (or thousands) of followers on Twitter?
59 different SM applications/programs and web sites running on their computer?
Or is being “great” at social media a whole different line of thinking? For example:
Having a clear message that you consistently bring across in your social media platform(s) of choice.
Understanding the strengths, weaknesses, and target group of your platform, then making the most of that knowledge.
Offering information and/or services that is relevant and valuable to your target group.
Social media takes time and energy, but it’s quickly shifting from a fringe benefit to a key (sometimes even indispensable) skill set in today’s business world. Being “ok” at it can, at the very least, give you a little advantage over your competitors. Being “great” at it can give you a big boost up and on your way.